Who is Datatron?
Datatron was founded by Harish Doddi and Jerry Xu. Harish was an early Snapchat engineer and then worked at Twitter and Lyft. Jerry was one of the early engineers/kernel architects at Microsoft Azure. Jerry and Harish worked together at Lyft where they built the surge pricing algorithms and platform.
Datatron was founded with the vision of applying what Harish and Jerry learned about building large, data intensive machine learning models and applying this knowledge to use cases within the enterprise. Initially, the team is particularly focused on expiring assets where data and speed can be used to create a lot of value for customers. Ticketing is a great example. Once an event starts, the value begins to drop and unsold inventory becomes useless. Days/hours prior to event start time, however, there is a big opportunity to more effectively determine the optimal price for a particular user (very similar problem to surge pricing). The team has built machine learning models that will allow Datatron customers to more effectively acquire, value and price inventory by venue and event with a high level of granularity. These models are designed to learn over time so that margins can be optimized.
What is Datatron?
Datatron is the first platform that allows enterprises to easily merge real-time (e.g., Kafka, RabbitMQ, Spark Streaming) and historical data (e.g., Hadoop, Teredata, Netezza) to create immediate business insights. We are a data management and processing engine that sits below your visualization tools (e.g., Lookr, Tableau, Domo, Chart.io, Geckoboard) and above your data reservoirs (lake). Datatron’s proprietary software is built on top of cutting edge technologies, like Apache Spark, utilizing the power of inexpensive storage systems such as hadoop, making it cost-efficient. Our proprietary business logic platform allows customers to quickly and accurately leverage SQL to visualize and update complex business KPIs in real-time.
With Datatron’s artificial intelligence (AI), we can give you the predictive analysis you need that’s hidden in your historical/live data so you have the actionable insights necessary to increase ROI. Datatron’s technology combines the power of real-time systems with big data to accelerate business decision making a hundred times faster than the existing big data systems. In today’s competitive environment with high consumer expectation, you can make smarter decisions based on the most current data available to improve customer experience, increase revenue and maximize operational efficiencies.